Hedado

Branding a pre-launch philanthropy app

Skills & Tools

Adobe Suite
Figma

Hedado is a startup app aiming to improve the experience of being a philanthropist or regular donor.

Design challenge

With the app in pre-launch stage, Hedado wanted to start with a logo that was distinctive but didn't use financial or charity visual clichés.

Outline

Process & solution

We created a custom designed logo with an icon of a stylised letter H, with subtle reference to giving from one person to another.

Impact & learnings

Mark was great at talking through what our brand meant to us and finding a design that complimented our vision.
Hedado

Let’s work together

  • Based in the UK & available for freelance projects or part-time
  • 30 years experience as a designer & creator
  • Multi-skilled in digital design, UX, prototypes & Webflow dev
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