I’m an experienced and resourceful designer, with good technical knowledge. Originally I started out in the 90s in graphic design, mostly working on brand, then adding web. My skills and interests have gravitated towards a product focus, involving problem-solving, a user-centred approach to design, and building prototypes.
As a designer I’m really interested in how design and software can create value and impact for people. I’ve always been quite a generalist with a wide skillset and strong curiosity, which I see as an asset. My focus is on freelance product design services (UX & UI) and developing websites and prototypes for entrepreneurs or businesses needing help to bring a first version of their ideas to life.
I help indie creators with basic design skills through various initiatives. In 2020, I created and published Tiny Design Lessons (ebook, 120+ sold) and I'm currently a Creator in Residence for the 100DaysOfNoCode Bootcamp. As an indie creator and no-code advocate myself, I often launch side project products and experiments.
My main passion has always been design, and I really love taking a human-centred approach to solving problems. I'm able to work through parts or all of the design thinking process, from researching needs, building understanding, to creating potential solutions and demos.
I really enjoy bringing ideas to life, especially as part of the design process. This can mean building design demos, prototypes and MVPs of new ideas, and websites. Taming the complexity is something I thrive on, using a problem-solving and logistics approach. I help plan, design and execute solutions that work for actual users.
Early stage startups often struggle with creating an impactful and enjoyable visual design to launch with, when they don't have designers on the founding team. With my background as a brand designer and a good understanding of UI, I help them get to a point of readiness.
My ideal projects would be problem-solving design challenges across the topics of climate, sustainability, mental health and education.
I’m available for individual projects, short-term contracts or part-time work. Currently open to work in either product design (UX/UI), prototype building or Webflow development.
I’m based near NW London in the UK, with a preference for remote or hybrid working.
I’ve recently completed projects building an MVP in WordPress, developing a landing page in Webflow and designing a new user workflow for a web app.